The Swedish fashion brand giant, H& M (Hennes & Mauritz AB) has come to Tokyo this year.
On Nov.8, the second shop in Tokyo has opened in Harajuku.
The first one in Tokyo is located in Ginza which is popular for higher socio-economic area like 5th street in New York city. The clothes are more business like compare to Harajuku one.
The acculturation of the town worked very well so far and pricing is not as high as other foreign brand shops in Tokyo.
In Tokyo, we have their competitors, such as GAP, UNIQLO and ZARA (and more).
Here is my perception.
H&M appeals wide range of generation like GAP.
H&M is inexpensive like UNIQLO.
H&M is fashionable like ZARA.
I like them a lot, but I personally want to recommend you UNIQLO.
Do you know why?
It's because good quality, inexpensive and Japanese brand!
If you come to our office in Shinjuku, you can try those shops in just 10 minutes walk distances!
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